As part of a four-member team of fellow UM graduate students, provided WWF-US with with a digital strategy, wireframes and a final working digital prototype to help increase awareness of FSC products and start building digital advocacy among a younger audience. The “Switch to FSC-certified products and save tigers” campaign launched on March 20, 2015, in advance of World Forestry Day, and was also highlighted in the April 17, 2015, edition of WWF’s E-News, which has over 3 million subscribers.